FLOSSI AND THE AMERICAN SHOPPER

As of the third quarter of 2024, U.S. retail e-commerce sales reached approximately $300.1 billion, marking a 7.4% increase from the same period in 2023.

Projections for the 2024 holiday shopping season indicate robust online spending.

Adobe Analytics forecasts that Cyber Monday alone will generate $13.2 billion in online sales, a 6.1% rise from the previous year.

Additionally, November's total online expenditure has already hit $107.3 billion, setting the stage for a record-breaking holiday season with an anticipated $241 billion in online spending.

These figures suggest that Americans are on track to spend over $1.2 trillion online in 2024, continuing the upward trend in e-commerce.