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Neon light signs were invented by Georges Claude, a French engineer, chemist, and inventor, who first introduced them in 1910. He presented the neon lamp to the public at the Paris Motor Show in December of that year. Georges Claude was able to develop neon lighting by applying electrical discharge to sealed tubes of neon gas, resulting in a bright, glowing light that could be used in advertising and signage. His invention revolutionized outdoor advertising and led to the iconic neon signs that became synonymous with nighttime cityscapes around the world.