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Fashion designers such as Mary Quant and André Courrèges helped to bring bell-bottoms to high fashion. Their designs in the late 1960s and early 1970s featured bell-bottoms in a variety of fabrics and patterns,

Sonny and Cher were among the earliest celebrities to popularize bell-bottoms in the 1960s. Their television show, "The Sonny & Cher Comedy Hour," showcased Cher's fashion-forward style, including her frequent wearing of bell-bottoms,